Ways To Give Page

Your website is one of the most powerful tools for increasing Donor Advised Fund (DAF) donations. In this guide, you'll find tips and examples for how to effectively feature DAFpay on both a dedicated page and a general "Ways to Give" page.

Tip: We recommend including two DAFpay CTAs — a button and a tile — to allow donors to give instantly or scroll for more information. See Blood Cancer United

---

Dedicated DAF Giving Page

A dedicated DAF giving page is best for organizations looking to educate donors and streamline DAF giving with a focused message.

✍️ Suggested Messaging

Title: Donor Advised Fund

EMBED DAFPAY BUTTON HERE

You can now give from your Donor Advised Fund (DAF) directly on our website in just 3 clicks. Simply click the DAFpay button below. This is the fastest and easiest way to give from hundreds of DAF providers, including:

• Fidelity Charitable

• National Philanthropic Trust

• Daffy

If this donation is in honor of a person or event, please include that note in the message field of the DAFpay button.

EMBED DAFPAY TILE HERE

Why Give From Your DAF Directly on This Page?

• Avoid lost checks and mailing delays

• Notify us of your donation instantly, so we can say thanks

• Track your gift from initiation through to fund receipt

What Are the Main Advantages of a DAF?

• Simplicity: The DAF sponsor handles all administration and receipts

• Flexibility: Separate tax timing from charitable giving

• Tax-efficiency: Receive an immediate income tax deduction for cash contributions, avoid capital gains for stock contributions, and pay no taxes on appreciation

• Legacy: Build a tradition of family philanthropy

Make sure to always incude your organization's mailing address, EIN, and contact email on your DAF ways to give page.

---

DAF Paragraph Callout

Best for organizations that list multiple giving options on one page but want to feature DAFs more prominently.

✍️ Suggested Messaging:

Donor Advised Funds

You can now give from your Donor Advised Fund (DAF) directly on our website in just 3 clicks. Simply click the DAFpay button below. This is the fastest and easiest way to give from hundreds of DAF providers, including Fidelity Charitable, National Philanthrropic Trust,, and Daffy.

If this donation is in honor of someone or something, include your message in the DAFpay button field.

EMBED DAFPAY BUTTON HERE

---

Create a Vanity Link

Once your DAF giving page is finalized, create a custom vanity URL for marketing and donor outreach. See http://aclu.org/daf

This makes it easier to link from email campaigns, social posts, or printed materials.