Ways To Give Page

💡 Featuring DAF Giving on Your Website

Your website is one of the most powerful tools for increasing Donor Advised Fund (DAF) donations. In this guide, you'll find tips and examples for how to effectively feature DAFpay on both a dedicated page and a general "Ways to Give" page.

📌 Pro Tip: We recommend including two DAFpay CTAs — a button and a tile — to allow donors to give instantly or scroll for more information. See Leukemia & Lymphoma Society for a great example.

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🧭 Dedicated DAF Giving Page

Best For: Organizations looking to educate donors and streamline DAF giving with a focused message.

✍️ Suggested Messaging:

Donor Advised Funds

EMBED DAFPAY BUTTON HERE

You can now give from your Donor Advised Fund (DAF) directly on our website in just 3 clicks. Simply click the DAFpay button below. This is the fastest and easiest way to give from hundreds of DAF providers, including:

• Fidelity Charitable

• DAFGiving360 (formerly Schwab Charitable)

• Vanguard Charitable

If this donation is in honor of a person or event, please include that note in the message field of the DAFpay button.

EMBED DAFPAY TILE HERE

🔍 Why Give From Your DAF Directly on This Page?

• ✅ Avoid lost checks and mailing delays

• 📨 Notify us of your donation instantly, so we can say thanks

• 🔗 Track your gift from initiation through to fund receipt

💸 What Are the Main Advantages of a DAF?

• Simplicity: The DAF sponsor handles all administration and receipts

• Flexibility: Separate tax timing from charitable giving

• Tax-efficiency: No capital gains and potential for investment growth

• Legacy: Build a tradition of family philanthropy

Include These Details:

• Mailing address: 123 Sesame Street, New York, NY 10003

• EIN: 12-3456789

• Contact: [email protected] or [phone]

📌 Pro Tip: Include a contact email for your team’s DAF liaison (e.g., “[email protected]”) — this helps route inquiries and build relationships with DAF donors.

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2. 📎 DAF Paragraph Callout

Best For: Organizations that list multiple giving options on one page but want to feature DAFs more prominently.

✍️ Suggested Messaging:

Donor Advised Funds

You can now give from your Donor Advised Fund (DAF) directly on our website in just 3 clicks. Simply click the DAFpay button below. This is the fastest and easiest way to give from hundreds of DAF providers, including Fidelity, DAFGiving360, and Vanguard.

If this donation is in honor of someone or something, include your message in the DAFpay button field.

EMBED DAFPAY BUTTON HERE

EIN: 12-3456789 Need help? Contact: [email protected] or [phone]

📌 Pro Tip: Consider putting DAFs toward the top of your "Ways to Give" page, since they now allow for faster, real-time giving. Alternatively, add a jump link to your DAF section.

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3. 🔗 Create a Vanity Link

Once your DAF giving page is finalized, create a custom vanity URL for marketing and donor outreach.

Example: http://aclu.org/daf

This makes it easier to link from email campaigns, social posts, or printed materials.